How to identify your top traffic performers

Keylogs makes it really easy for you to identify your top performing pages and keywords - also often called money pages. These are the pages that really bring in your users and account for the lion’s share of your income. You should watch them closely – if one of them loses rank you’ll lose a lot of traffic and revenue. Best start tracking them now with Keylogs to watch them closely!

How to identify your money pages?

A common concept to identify your top performers is applying the ⁸⁰⁄₂₀ principle to your site. It means that 20% of your pages (or keywords) will be responsible for 80% of your traffic (and revenue).

Keylogs applies this rule for you marking your top pages´ and keywords´ clicks and impressions yellow in the table. This means that all yellow marked clicks add up to 80% of the total click count for your page. Same applies for impressions.

How to use this information?

As stated above I’d highly recommend to start tracking these pages immediately to keep close eye on them. Furthermore some good actionable tasks to improve your rankings can come out of a simple operation: filter the rank of the table for either „Second Page“ or „7-12“.

If you still have any yellow click or impression number here it’s high time to improve these pages! By all means try to push them to the first page and into the top 5 results. These results already resonate well with users and you can gain a great increase in traffic by improving their rank.

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