Generally there are two ways to find ranking opportunities with Keylogs and both can be used on Keywords as well as on pages. I’ll explain both ways in more detail here.
What are ranking opportunities and how to find them
Ranking opportunities are pages or keywords that already rank moderately on google. Usually these rankings can be pushed to the first page with a little bit of on page optimization.
Find ranking opportunities with a single click
Navigate to either the PageXplorer or the KeyXplorer of your website and hit the „Ranking opportunities“ button on the top of the table. This will open a window with filtered results. The filter looks for pages (or keywords) that rank on the second page of Google results.
Find ranking opportunities more granular in the table
If you feel like there should be more ranking opportunities, we’d like to encourage you to sort through the table yourself. Start by selecting either „second page“ or „7 - 12“ in the rank filter. If you want, you can also try to set the click-through-rate (CTR) filter to „> 10“ this will filter out keywords or pages that seems to be especially interesting for users and well worth optimizing.
How to improve your rankings and push into the top 10
The great thing about these opportunities is that Google already knows about them and is ranking them fairly well. This is why it is usually possible to push these rankings into the top 10 or even top 5 with just a little bit of work. Of course this also depends on how strong your competition is.
First check your meta title, description and H1 – especially if you should have a CTR below average – and optimize them to feature the keyword you like to improve your ranking for.
Optimize or add more content
Next check your pages content and make sure the keyword pops up in your
<h1>-tag and in the first paragraph of text. Try to use it a few more times in various places in the content but don’t spam – make it natural. Also make sure that your content is up-to-date and update it if necessary.
Add great content to the page. Make sure you cover the topic on a deep level better than the websites who rank higher than you. Research and answer questions that people want to know about that subject.
Add supporting pages
Add other pages to your website about similar or related subjects. Point internal links from these new, supporting pages to the main page that you already rank for. Use variations of the main keyword(s) as anchor texts.
Get external links
Real, earned external links are still probably the most powerful single ranking factor - yet they are hard to get. If you have the ability to get a link pointing to your page from another website because they like your page, or because they like your company, that would be great. Don’t ever pay for or akquire spammy links.
Check for technical problems
Does your site have a hight page load time? Do you have faulty code or broken links? Is your site responsive? Check for common technical SEO problems and fix them
Track your changes
In most cases you only need to work on a few of the above examples rankings. Make sure to start tracking this keyword or page and mark your changes so you can actually see how your improvements effected the ranking. Also try to take the improvements one by one (if you don’t have very obvious faults) to see which one actually made the difference.
Always give Google a few days to adjust to your changes – they will not be visible instantly. You can speed things up a little bit if you let Google crawl the page manually.
If you don’t see changes after about two weeks try to add some internal links using the keyword as anchor text. Again don’t overdo it. Start with 3-5 links, mark your changes and see how things work out.