Quick Wins are rankings that can easily be improved to boost your traffic from Google. Finding them can be as simple as clicking a single button in Keylogs.
Head over to the PageXplorer or the KeyXplorer and hit „Quick Wins“ to get started. Keylogs will now filter out pages or keywords that are on the first page of Google but have a click-through-rate (CTR) that’s below average for their position.
The CTR describes the ratio of Google users that click on a search result to the number of total views. It´s greatly effected by the position. While the first place gets around 30-35% of the clicks, the third place gets only ~10% and below that it’s even worse. For more information on average CTRs check outthese chartsand thisvery good read
How to improve these Google rankings and get more traffic
Quicks Wins are called that way for a reason: they are very easy to improve. What you want is simply to get more users to click your snippet. And usually all it takes is to optimize your meta title and description and make them more appealing.
Go through the list and especially look at rankings with high impressions that are worth optimizing.
Check out the results on Google and compare your snippet with your competitors. Is there anything they do better? Can you make your title and description even more appealing? A great tip is to add a call-to-action at the end of your description.
If you are on the PageXplorer, it’s possible that some of the results for Quick Wins are indeed sitelinks. Sitelinks are additional links that Google shows beneath your snippet. These links can easily rank in the top 3 and have a low CTR. Don’t worry about them – as long as your main link is performing well!
How Google deals with snippets:
Check out this rather old bit still relevant video on how Google approaches snippets. It’s not entirely up to date but Google’s approach is probably still very much the same: