SEO Blog and Tutorials

The Google Search Console (GSC) is definitely the best free, if not the best source for your website’s SEO performance data. The problem is that while the data is awesome, it’s often not entirely clear how to use it. In this article I’ll discuss a few concepts that help you make sense of the the awesome Google Search Console data. You can either use these concepts to venture into the depth of the GSC on your own or use Keylogs to make your live easier :).

Using the Google Search Console (GSC) for content focused on-page optimization is not the most common use case. A lot of SEOs use the Search Console solely for finding and treating technical issues and index optimizations. This is actually a waste of great potential as there are numerous rewarding insights to be wrenched from the GSCs data. Use these 6 SEO hacks to boost your SEO with insights from the Google Search Console.

Keylogs will help you to get a deep understanding of what’s happening with your site in the Google search results. This tutorial will help you to get started with Keylogs quickly and gain your first insights. Getting Started with Keylogs If you haven’t set up a property yet please log in to Keylogs using the same google account you use for the Google Search Console. Follow the setup wizard and within a few seconds you’ll be set to explore your data.

There are different ways to look for new content ideas with Keylogs. To start head over to the KeyXplorer section of your site. We are going to dive deep into your site’s data for this! For a start please keep your timeframe set to 30 days. If you like to explore deeper you can alter it but please keep in mind that you’ll have to alter the filter settings accordingly.

Google becomes more and more obsessed with user signals as ranking factors. The biggest one probably being the bounce-back-to-google rate. While we can’t figure out this number directly, the users´ behavior on a page can give us valuable insights and hints to determine the page’s performance. Inspecting and watching these metrics is especially valuable when looking at your top performers if you want to tweak out the last bit of on page optimization for them.