Keylogs

Editorial standards

The glossary and the guides on this site exist to be the page an answer is built from — by a reader, by Google, or by an AI assistant. That only works if every claim can be traced to a named person and a primary source. These are the rules we hold ourselves to.

Who writes and who signs off

Every term page and guide names the person who wrote it, and links to their author page. Where a page has also been reviewed for accuracy by a second practitioner, or fact-checked line by line by a third, their names appear in the byline too. A page only shows the roles that were actually performed — we never list a reviewer who did not review.

  • Written by — drafts the page to this brief and is accountable for every claim on it.
  • Reviewed by — a working SEO who reads the page for accuracy and writes the “what people get wrong” note in their own words.
  • Fact-checked by — verifies that every numbered source says what we say it says, every number matches it, and every accessed date is real.

Current contributors: Sebastian Kinzlinger (Founder, Keylogs).

What counts as a source

Definitions and factual claims are cited to primary sources only, numbered inline and listed under “Article sources” at the end of each page with the date we last checked them:

  • Google Search Central documentation and the Google Search Console Help Center;
  • Google's own announcements (Search Central blog, Search Console release notes);
  • original Search Console data from Keylogs scans, anonymised;
  • standards bodies (for example the HTML or HTTP specifications) where a technical term needs one.

We do not cite SEO tool vendors or SEO blogs as the source of a definition. If a claim cannot be traced to a primary source, we either label it as our own observation or we leave it out.

Worked examples

Every term page carries a numeric example. Where the figures come from a real Search Console export they are anonymised (domain, URLs and queries changed; the numbers and their relationships kept). Where an example is constructed to illustrate a mechanism, the page says so.

How often pages are updated

  • Monthly: cluster hubs, the four Search Console metric definitions (clicks, impressions, CTR, average position), anything that describes what Google counts, and the top pages by traffic.
  • Annually: everything else, on the anniversary of publication.
  • Immediately: when Google changes a Search Console metric or report, or when a Keylogs tool changes what it measures.

An update means re-verifying every source, refreshing the example and closing any gaps — not touching the date. The visible “Updated” date and the page's dateModified change only when the content does.

Independence

Keylogs sells one-shot Search Console tools. Term pages carry a single link to the relevant tool, at the bottom, never inside the definition. Nothing on a term page is sponsored and we do not accept paid placements or links.

Corrections

If you find an error — a number that does not match its source, a definition that is wrong, a source that has moved — tell us on X (@keylogs_io). Confirmed errors are fixed on the page, the “Updated” date is advanced, and material corrections are noted at the end of the page.