[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-index":3},[4,12,17,22,27,34,41,48,54,60,67],{"path":5,"term":6,"title":7,"summary":8,"cluster":9,"date":10,"updated":11},"\u002Fglossary\u002Fsearch-console-average-position","Average position (Search Console)","What Is Average Position in Google Search Console?","The topmost position your site held each time it appeared for a query, averaged across all of those impressions.","search-console","2026-10-16",null,{"path":13,"term":14,"title":15,"summary":16,"cluster":9,"date":10,"updated":11},"\u002Fglossary\u002Fsearch-console-clicks","Clicks (Search Console)","What Are Clicks in Google Search Console?","One click is counted when a user leaves Google for your page from a search result; repeat clicks on the same link in one search count once.",{"path":18,"term":19,"title":20,"summary":21,"cluster":9,"date":10,"updated":11},"\u002Fglossary\u002Fsearch-console-ctr","CTR (Search Console)","What Is CTR in Google Search Console?","Click-through rate — clicks divided by impressions — the share of appearances in search that turned into a visit.",{"path":23,"term":24,"title":25,"summary":26,"cluster":9,"date":10,"updated":11},"\u002Fglossary\u002Fsearch-console-impressions","Impressions (Search Console)","What Are Impressions in Google Search Console?","Counted each time a link to your site appears in a loaded page of search results, whether or not anyone clicks it.",{"path":28,"term":29,"title":30,"summary":31,"cluster":9,"date":32,"updated":33},"\u002Fblog\u002Fanalyze-seo-performance-with-google-search-console","Performance report (Search Console)","How to Analyze Your SEO Performance in Google Search Console","Search Console's main report: clicks, impressions, CTR and average position by query, page, country and device.","2018-04-08","2026-07-15",{"path":35,"term":36,"title":37,"summary":38,"cluster":39,"date":40,"updated":11},"\u002Fblog\u002Fmerge-or-redirect-competing-seo-pages","Content consolidation","Merge or Redirect: How to Handle Competing SEO Pages","Merging or redirecting competing pages so one URL carries all the signals that were split between them.","fixes","2026-10-14",{"path":42,"term":43,"title":44,"summary":45,"cluster":46,"date":47,"updated":11},"\u002Fblog\u002Fwhat-is-keyword-cannibalization","Keyword cannibalization","What Is Keyword Cannibalization (and When It's Actually Fine)","Two or more of your own pages ranking for the same query with the same intent, splitting clicks and ranking signals.","cannibalization","2026-07-16",{"path":49,"term":50,"title":51,"summary":52,"cluster":46,"date":53,"updated":33},"\u002Fblog\u002Finternal-keyword-cannibalization","Internal keyword cannibalization","Internal Keyword Cannibalization — How to Spot Your Pages Competing With Each Other","Your own URLs competing with each other for one query — as opposed to competing with other sites.","2026-07-14",{"path":55,"term":56,"title":57,"summary":58,"cluster":46,"date":59,"updated":10},"\u002Fblog\u002Fkeyword-mapping-prevent-cannibalization","Keyword mapping","What Is Keyword Mapping? (and How It Prevents Cannibalization)","A record assigning one primary keyword and one intent to every URL, so no two pages target the same query.","2026-08-08",{"path":61,"term":62,"title":63,"summary":64,"cluster":65,"date":66,"updated":10},"\u002Fblog\u002Flow-hanging-fruit-seo","Low-hanging fruit SEO","Low-Hanging Fruit SEO: What It Is and How to Win It","Prioritising the rankings closest to paying off: low-difficulty keywords where a small push moves traffic.","quick-wins","2026-08-01",{"path":68,"term":69,"title":70,"summary":71,"cluster":65,"date":72,"updated":73},"\u002Fblog\u002Fstriking-distance-keywords","Striking distance keywords","Striking Distance Keywords: Find & Rank the Page-2 Wins","Queries where a page already ranks just off page one, typically positions 11–30, one nudge from real clicks.","2026-07-29","2026-07-20"]